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IF SHE DID IT

You Can Do It

From broke and broken to a 7-figure service business in 2 years. No investors. Just grit, God, and a playbook that actually works.

Cole - If She Did It founder
2 YEARS
Time
$1M+
Revenue
My timeline. Your blueprint.

"Cole— I wanted to follow up with you to give you an update. My little service company is doing $100k/month top line and on track to get to 3x that this year. When I reached out to you in September, I was in a difficult place financially. I just wanted you to know that spending that little 45 minutes on the phone has had a tremendous impact on my life and my family. Thank you so much for paying it forward."

— Rianne B.

Get Coached by Cole

Why Women Owned Service Businesses?

Everyone's chasing the next app, the next SaaS, the next "disruptive" startup. Meanwhile, the real money is in boring businesses that people actually need. Hard working women deserve to make real money.

And Cole's going to show you how she did it.

  • No VCs. No pitch decks. No waiting for permission.
  • Real cash flow from day one—not runway burns.
  • Scalable to 7 figures without selling your soul.
  • Keep 100% ownership instead of giving away equity.
  • Build financial independence, not someone else's exit.

Trades That Build Financial Freedom

Painting Flooring Installation Plumbing Electrical Remediation Services Drywall Waterproofing Garages & Gate Repair Door Installation Window Repair Stucco Work Carpet Cleaning Residential & Commercial Janitorial Cabinets & Countertops Residential & Commercial Maintenance Kitchen & Bath Remodeling Pool Maintenance Landscaping
Founder photo
The Story Behind This

I Built Alone. You Won't.

Unexpectedly, suddenly, and with two bags in my hands, I found myself in a freshly renovated apartment—the first place I truly felt safe in years. That apartment became my foundation for rebuilding. I had zero money, no plan, but grit and hustle for days. And a very big God.

While doing gig economy work and figuring out my next move, I heard about a developer who wanted vacant apartments cleaned and photographed. Two weeks later, my company was formed. What started with basic cleaning grew into a comprehensive licensed General Contractor business. I'm a GC! (Only God could take me from two bags and starting over to that.)

Today I manage renovations across LA and Orange County. But more importantly, I learned that building a service business isn't about having all the answers—it's about taking the first step even if you're really scared, figuring it out as you go, and refusing to quit.

"I had a dream God whispered to me, 'If you go deep you'll knock it out of the park.' I don't know if God speaks baseball but I did it. And you can, too." — Cole

Stop Overthinking. Start Building.

The hardest part isn't the business—it's believing you can do it.

Get Bonus Playbook "Middle High" — $39

Choose Your Path

From getting started to scaling with support. Pick your starting point and let's build.

1:1 Session

Call with Cole

$99 $250

One hour of 1:1 time. You choose the topic and we dive deep.

  • Helping you choose your first trade
  • Local market due diligence
  • Brand, website & social analysis
  • Operations consulting
  • "I'm overwhelmed — help!"
  • Scaling successfully
  • Client conflicts
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High-Touch

Inner Circle

$2,498 / year

For serious operators ready to scale to 7 figures with direct access and accountability.

  • Everything in The Complete Playbook
  • Monthly group coaching calls
  • Quarterly strategy sessions
  • Deal review & guidance
  • Private community
  • Invites to exclusive dinners and retreats
Join Waitlist
Elite

Coached by Cole

$8,998 / year

Direct 1:1 access to build your business with me in your corner. Limited to 10 spots.

  • Everything in Inner Circle
  • Monthly 1:1 coaching call
  • Direct text/voice access
  • Custom business strategy
  • Contract & deal review
  • Hiring & team building support
  • Priority retreat seating
Join Waitlist

Shop Individual Plays

Not ready for the full course? Grab exactly what you need right now.

Middle High

Your quick-hit guide to the pricing sweet spot—where you're not racing to the bottom or scaring off buyers. Find your middle high.

$39
Get Bonus Playbook
01

Mindset Matters

Get your head right before you spend a dime. Conquer fear, define your why, and build unshakable confidence.

$49
Get Play 1
02

Picking the Perfect Service

Stop guessing. Evaluate demand, analyze competition, and choose a service that actually makes money.

$49
Get Play 2
03

Legal & Licensing

LLC, EIN, insurance, contracts. The boring stuff that protects you and makes you legit.

$49
Get Play 3
04

Pricing for Profit

Stop leaving money on the table. Know your numbers, build packages, and charge what you're worth.

$49
Get Play 4
05

Finding Your First Clients

From zero to booked solid. Property managers, referral systems, and the 10-client roadmap.

$49
Get Play 5
06

Delivering Five-Star Service

Systems that create raving fans. Communication, problem-solving, finishing strong every time.

$49
Get Play 6
07

Hiring Your First Employee

When to hire, who to hire, and how to not screw it up. Build a team that doesn't drain you.

$49
Get Play 7
08

Systems & SOPs

Document everything. Build systems that run without you so you can scale without burnout.

$49
Get Play 8
09

Scaling Without Burnout

Grow revenue without growing gray hairs. Capacity planning, delegation, and sustainable growth.

$49
Get Play 9
10

Managing Cash Flow

Revenue is vanity, cash is sanity. Invoice faster, collect sooner, survive the slow months.

$49
Get Play 10
11

When to S-Corp

C-Corp, S-Corp, LLC? When it makes sense, how to do it, what changes.

$49
Get Play 11
12

Brand Identity That Sells

More than a logo. Build a brand that attracts the right clients and commands premium prices.

$49
Get Play 12
13

Your Online Presence

Website, Google Business, social media. Show up where clients are looking for you.

$49
Get Play 13
14

Local Marketing Domination

Own your zip code. Grassroots tactics that work when you don't have a marketing budget.

$49
Get Play 14
15

Referral Systems That Scale

Turn happy clients into a sales force. Build referral machines that generate leads while you sleep.

$49
Get Play 15
16

Commercial vs Residential

Different games, different rules. Understand both markets and choose where to compete.

$49
Get Play 16
17

Reputation Management

Guard your greatest asset. Build, monitor, and protect the reputation that drives your business.

$49
Get Play 17
18

Passion vs. Practicality

You don't have to love the trade to build wealth from it. Choose a business that funds your life, not one that sounds romantic.

$49
Get Play 18
19

The Founder Dilemma

Stop chasing investors and start chasing customers. Your paying clients are the only validators that matter.

$49
Get Play 19
20

Funding Your Business

VC, loans, hard money, bootstrapping—know what you're signing up for. Easy money isn't always the best money.

$49
Get Play 20
Limited Time Offer

The Complete Playbook

All 20 plays. Launch + Operations + Marketing + Founder's Mindset. Everything you need to build a real service business from scratch to scale.

A $980 value
$22.00
Get Everything
Launch
Operations
Marketing
Founder

Book Cole to Speak

Cole brings the same no-BS energy to stages that she brings to business. Real talk about building financial independence thru service businesses—no fluff, no theory, just what works.

From Side Hustle to Scale
Women in the Trades
Bootstrap to 7 Figures
Pricing for Profit
Systems That Scale
Inquire About Speaking
Founder photo
The Turn Co. Founder

Oh Hey There

I went from driving Uber to running a 7-figure service company in under two years.

No business degree. No family connections. No safety net. Just a willingness to learn the trades, build systems, and stop waiting for someone to give me permission.

Now I teach other women how to do the same—because the trades don't have to be a boys' club, and financial freedom shouldn't require a Stanford MBA or a seed round.

7
Figures Built
<2
Years To Get There
23+
Trades Covered

You're Not Building Alone

The If She Did It community is where women building service businesses connect, share wins, ask questions, and hold each other accountable.

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2,847 women enrolled